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Now it's 12:33 in your town

  • Day 01 15 May 2025
  • Day 02 16 May 2025
  • Day 03 17 May 2025
07:30 - 08:30 GMT
 

Welcome and Registration

08:30 - 09:30 GMT
 

Opening Session

09:30 - 10:00 GMT
 

Coffee break

10:00 - 12:00 GMT
Osmar R. Zaiane

Keynote speech

 Room: Amilcar

Keynote speech 1
Moderator: Nahla Ben Amor, University of Tunis

Osmar R. Zaiane (Biography) (Department of Computing Science, University of Alberta, Canada)

Navigating the Digital Age: Building a Safe and Supportive Mental Health Chatbot

Resume

Dr. Osmar R. Zaïane is a Professor of Computing Science at the University of Alberta, a Fellow of the Alberta Machine Intelligence Institute (Amii), and a Canada CIFAR AI Chair. Recognized as a leader in artificial intelligence and data science, he is also a Fellow of both the Canadian Academy of Engineering and the Asia-Pacific Artificial Intelligence Association.

With a Ph.D. from Simon Fraser University (1999), Dr. Zaïane has made significant contributions to knowledge discovery and data mining, authoring over 450 peer-reviewed publications in top international conferences and journals. He has played a pivotal role in shaping the field as an Associate Editor for leading journals and as a program chair and general chair for numerous prestigious conferences.

His outstanding contributions have earned him multiple accolades, including the CS-Can/Info-Can Lifetime Achievement Award (2023), the Killam Professorship, the McCalla Research Professorship, and the ACM SIGKDD Service Award from the ACM Special Interest Group on Data Mining. Through his research, leadership, and service, Dr. Zaïane continues to advance the frontiers of AI, big data, and data analytics.

Adriana AnaMaria Davidescu

Keynote speech 2
Moderator: Mohammad Makki, USEK Business School, Lebanon

Adriana AnaMaria Davidescu (Biography) (Professor, PhD, Department of Statistics and Econometrics, Bucharest University of Economic Studies, Romania)

Invisible Transactions, Visible Patterns: Interdisciplinary Synergies to Tackle Informality in the Digital Age

Resume

Adriana AnaMaria Davidescu is a Senior Researcher at INCSMPS and Professor at the Bucharest University of Economic Studies (ASE), with over 18 years of experience in socio-economic research. Her expertise includes labor market dynamics, public policy evaluation, and the informal economy, with a strong focus on quantitative and machine learning methods.

She coordinates the Business Economics Data Science Lab (BEDSL) and leads the Informality Data Research Lab, advancing interdisciplinary research on informal markets in the digital age. As a Ph.D. supervisor and project leader, she has contributed to over 50 national and international projects, offering strategic insights for EU and government institutions. Her work bridges economics, data science, and digital transformation to inform inclusive formalization policies. Her work provides actionable insights to key institutions such as the European Commission, the Ministry of Labour and Social Protection, and the Ministry of Investments and European Projects.

12:00 - 13:30 GMT
 

Lunch Break

13:30 - 15:30 GMT

2 Parallel Sessions:

Session 1: Digital Gouvernance & Public Policy

 Room: Hannibal

Session chair: Barbara Pisker, Faculty of Tourism and Rural Development, Croatia

Oana-Ramona Lobont, Andreea-Florentina Crăciun, Cristian Barbu, Ana-Cristina Nicolescu, Sorana Vătavu (West University of Timisoara, Romania)

Digital Transformation in the Public Sector: Unlocking Trends, Opportunities and Governance Insights

Safa Benazzouz, Hicham Sadok (Mohammed V University, Morocco)

In search of the nature of the relationship between digitalization and economic growth

Adriana Anamaria Davidescu, Ioana Birlan, Eduard Mihai Manta (Bucharest University of Economic Studies, Romania)

Governance and Digitalization: Exploring the Impact of E-Government Development on Sustainability Metrics

Mohammad Makki, Danielle Khalife (The Holy Spirit University of Kaslik, Lebanon)

Enhancing Governance: How Secure Internet Servers Drive Anti-Corruption and Strengthen Government Effectiveness

Session 2: Cross-Domain AI Innovations: From Autonomous Systems to Health and Finance

 Room: Hadrumète

Session chair: Hadhemi Achour, University of Tunis

Marwa Ben Gara Ali, Abir Smiti (LARODEC, University of Tunis, Higher Institute of Management of Tunis, Tunisia)

Cost-Efficient AI for Alzheimer’s Detection :A Dynamic Dropout Approach for E-Health

Varshini Prakash, Osmar Zaiane (Mood Disorders Society of Canada - University of Alberta, Canada)

Mental Health Resource Retrieval using Semantic Similarity and Knowledge Graphs

Chayma Zaâbi, Imen Boukhris (ISG Tunis, LARODEC Laboratory, Tunisia)

Enhancing Financial Sentiment Analysis with FinBERT and RoBERTa: A Fine-Grained Approach to Market Predictions

Alexander Brunner, Gabriele Kotsis, Ismail Khalil (Johannes Kepler University Linz, Austria)

Comparative Analysis of Reinforcement Learning Algorithms for Autonomous Driving in Simulated 2D Environments: Optimizing Reward Functions and Hyperparameters

15:30 - 16:30 GMT
 

Poolside Networking Coffee

07:30 - 09:30 GMT

2 Parallel Sessions:

Session 3: Social Media, Responsibility & Digital Leadership

 Room: Hannibal

Session chair: Hanspeter Rychlik, Zeppelin University, Germany

Siri Jemth Davidsson, Odessa Schönbeck, Sven Packmohr (Malmö University, Sweden)

Exploring Travelers’ Brand Personalities on Social Media

Brahim Sabiri, Asmaa Benhmama (Hassan II University in Casablanca, Morocco)

Should credit applications always be humanized? An analysis of the Moroccan credit market

Erika Velasquez Chacon (Universidad Nacional de San Agustin de Arequipa, Peru)

Social responsibility and its relationship with innovation and technology in SMEs in Arequipa, Peru.

Erika Velasquez Chacon (Universidad Catolica San Pablo, Peru)

Digital leadership and its link to digital performance in MSME employees in Arequipa, Peru: The mediating effect of human resource management and dynamic capabilities

Session 4: Informal Markets & Platform Economies

 Room: Hadrumète

Session chair: Hicham Sadok, Mohammed V University, Morocco

Ilyass Zeamari (Université Catholique de Louvain, Belgium)

Value Creation in Marketplace Platforms: A Business Model Approach

Rim Jallouli, Adriana Anamaria Davidescu, Eduard Mihai Manta, Marina-Diana Agafiței (Higher School of Digital Economy, University of Manouba, Tunisia - Bucharest University of Economic Studies, Bucharest, Romania)

Digital Technologies and Informal Market Transactions: Who Buys and What Drives Their Choices?

Yassmine Ammar, Ahmed Derbel, Younes Boujelben (Faculty of Economics and Management of Sfax - Higher Institute of Transport and the Logistics of Sousse, Tunisia)

Mapping Carpooling Research: A Bibliometric Insight

Diana Agafitei, Maria-Bianca Bolboașă, Adriana Anamaria Davidescu (Bucharest University of Economic Studies, Romania)

Shadow Economies in the Digital Age: A LASSO Approach to Measuring the Impact of Digitalization on Informality in Central and Eastern European Countries

09:30 - 10:00 GMT
 

Coffee break

10:00 - 12:00 GMT

3 Parallel Sessions:

Session 5: AI‑Driven Insights & Next‑Gen Marketing Analytics

 Room: Amilcar

Session chair: Meriam Belkhir, University of Sfax, Tunisia

Abderrahim Bellil, Feten Ben Naoui (Faculty of Economic Sciences and Management of Nabeul, Tunisia)

Neuromarketing Implications on Purchase Decisions: A Bibliometric Analysis

Montassar Aguerbi, Fatma Smaoui (Institut Supérieur de Gestion de Tunis, LARIME, University of Tunis, Tunisia)

The globalization of online fandom: understanding ACG fans’ motivations in the entertainment market

Moez Bellaaj, Amina El Abed (Higher Institute of Business Administration – ISAAS, Tunisia)

Using Generative AI in Communication Agencies: Insights from a Multiple-Case Study

Ichraf Dimassi, Inès Mestaoui, Syrine Hassine (Esprit School of Business, Tunisia)

Mirror, mirror… am I the fairest of them all? Smart mirror between frustration and pleasure

Session 6: Digital Transformation in Finance: Taxation, Payment Resilience, and E-Finance Trends

 Room: Hannibal

Session chair: Adriana AnaMaria Davidescu, Bucharest University of Economic Studies

Mihai Olaru, Gabriela Badareu, Roxana Maria Bădîrcea, Lavinia Daniela Mihit (University of Craiova, Faculty of Economic and Business Administration - West University of Timisoara, Romania)

Digitizing taxation in the age of digital transformation - A bibliometric analysis

Hicham Sadok, Mohamed Ouchrif, Houda Mahboub (FSJES- Souissi, Mohammed V University of Rabat - MFMDI Laboratory, SUPMTI, Rabat, Morocco)

The resilience of cash in the face of digital payments: exploring determinants in the Moroccan context

Mihai Alexandru Firu, Marius Dalian Doran, Sorana Vatavu, Nicoleta Mihaela Doran (University of Craiova - West University of Timisoara, Romania)

Mapping the Intellectual Landscape of E-Finance in the Era of Digital Economy and Society

Thabo J. Gopane (Department of Finance and Management, University of Johannesburg, South Africa)

Pegged Digital Currencies: How resilient are they in economic turmoil?

Session 7: Trust, Privacy & Security in the Digital Economy

 Room: Hadrumète

Session chair: Kirill Sarachuk, Brandenburg University of Technology, Germany

Hanspeter Rychlik (Zeppelin University, Germany)

Trust in Data Spaces: A Systematic Review of Perspectives, Definitions, and Mechanisms

Ahmed Elouni (University of Tunis EL MANAR, Tunisia)

Balancing Privacy and Utility in Social Media: A Framework for Platform Specific Privacy-Enhancing Technologies and Regulations

Lyudmila Gadasina, Ivan Labutkin (Saint-Petersburg State University, Russia)

A Method for Visualizing the Dynamic Characteristics of Economic Time Series Data

Barbara Pisker, Kristian Dokic, BojanRadisic, MirelaMezak-Matijevic, MirjanaRadman-Funarić (Faculty of Tourism and Rural Development, Croatia)

Measuring LLMs Cultural Bias in Corruption Inclination

12:00 - 13:30 GMT
 

Lunch Break

13:30 - 15:00 GMT

Session 8: Smart Infrastructure & AI Readiness

 Room: Amilcar

Session chair: Thabo Gopane, University of Johannezburg, South Africa

Cristina Maria Geambasu, Adriana AnamariaDavidescu, Eduard Mihai Manta, MihailBusu (Bucharest University of Economic Studies, Romania)

Measuring AI Adoption Readiness in the Digital Era: A Composite Index Approach with PLS and PCA

Kirill Sarachuk, Brandenburg University of Technology, Germany (Brandenburg University of Technology, Germany)

Need for speed, or for digital skills? Broadband development and firm dynamics in Germany

Nesrine Akkari (Faculty of economic sciences and management of Mahdia, University of Monastir, Tunisia)

Implementing smart public spaces in Developing Countries – Challenges and Opportunities: case study of Tunisia

15:00 - 15:30 GMT
 

Closing ceremony (best paper award, best reviewer award)

15:30 - 16:30 GMT
 

Poolside Networking Coffee

19:00 - 22:00 GMT
 

Gala Dinner

08:00 - 13:00 GMT
 

Cultural Tour

Bardo National Museum

Located in the former beylik palace of the Bardo, this iconic museum is one of the most prestigious in the Mediterranean region. It traces thousands of years of Tunisian history through an exceptional collection of archaeological artifacts, including the world’s largest collection of Roman mosaics. The museum also houses Punic, Greek, and Islamic treasures, such as the famous Blue Quran of Kairouan. Fully renovated, the museum combines architectural heritage with cultural wealth, offering a unique journey through the civilizations that have shaped Tunisia

Palais Ennejma Ezzahra

Ennejma Ezzahra Palace Immerse yourself in the refined world of the Ennejma Ezzahra Palace, a jewel of Arab-Islamic architecture in Tunisia, perched on the promontory of Sidi Bou Saïd. Built between 1912 and 1922 by Baron Rodolphe d'Erlanger, this unique building harmoniously blendsAndalusian traditions and North African expertise. A true school of craftsmanship, it brought together master craftsmen from Tunisia, Morocco, and Egypt.