In the era of digital transformation, companies are facing an explosion of internal and external data that directly influence their performance, competitiveness, and sustainability (Ren et al. 2023). Information heritage now constitutes a major strategic asset, but its optimal valorization remains a complex challenge requiring an integrated approach, combining technological innovation, new business models, organizational adaptation, managerial reinforcement, training in digital skills, and the development of tailor-made software solutions, all supported by rigorous data governance (Kohtamäki et al., 2019; Zhang et al., 2022; McCullough, 2024).
This session explores the multiple dimensions of a company's information heritage: from its valorization through artificial intelligence to its protection in a context of digital sovereignty, including its transformation into drivers of innovation and business opportunities. A key axis of this dynamic is digital servitization, that is, the evolution of traditional business models towards integrated offerings of products, intelligent services, and digital solutions (Zhang et al., 2021; Deloitte, 2023; Li et al., 2024).
The main objective of this special session "Use and mastery of the company's information heritage" is to address the critical challenges of digital transformation by examining how organizations can valorize, exploit, and effectively protect their internal and external data. Particular attention will be paid to strategies allowing data to be converted into sustainable competitive advantages, thanks to the integration of digital servitization models, while ensuring security, compliance, and responsible data governance.
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Kohtamäki, M., Parida, V., Oghazi, P., Gebauer, H., & Baines, T. (2019). Digital servitization business models in ecosystems: A theory of the firm. Journal of business research, 104, 380-392.
Li, H., Zhao, J., Cao, Y., Su, L., Zhao, Z., & Zhang, Y. (2024). Servitization and product service system: A literature review on value creation. Technological Forecasting and Social Change, 208, 123724. doi:10.1016/j.techfore.2024.123724.
McCullough, A. (2024). Defining a new perspective: Enterprise Information Governance. arXiv preprint arXiv:2409.14388.
Ren, C., Lee, S. J., & Hu, C. (2023). Digitalization improves enterprise performance: New evidence by text analysis. Sage Open, 13(2), 21582440231175871.
Zhang, K., Feng, L., Wang, J., Lin, K. Y., & Li, Q. (2021). Servitization in business ecosystem: a systematic review and implications for business-to-business servitization research. Technology Analysis & Strategic Management, 35(11), 1480–1496. Doi:10.1080/09537325.2021.2010698.
Zhang, Q., Sun, X., & Zhang, M. (2022). Data matters: A strategic action framework for data governance. Information & management, 59(4), 103642.